The Expert in the Majestic 95404 area
My Background & Story
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When you work with Frank Darien, you gain more than an exceptional wine country real estate agent — you gain a trusted advisor with decades of experience, deep local roots, and a genuine commitment to community.
Frank brings a unique perspective shaped by his background in public service, brand marketing, and real estate sales & investment. His expertise spans vineyard and winery properties, as well as multi-family, retail, and industrial sectors throughout Northern California. With a Bachelor of Science degree from Santa Clara University and more than 30 years in Sonoma County, Frank combines professional insight with a true understanding of the land, the market, and the people who make this region thrive.
Whether you’re buying, selling, or investing, Frank approaches every opportunity with the same goal: to deliver results that reflect your values and maximize your success.
Love at First Sight…or Should I say First Home?
I am talking about 95404 the heart
and soul of East Santa Rosa!
We wouldn’t change a thing, loved our dream home, loved the neighborhoods, loved the community, the divers schools, the multiple grocery stores, the shopping at Montgomery Village, the best restaurants, the wonderful parks, endless outdoor activities…Nothing is Missing!
After moving from the west county, we rented in Rincon Valley while construction was taking place and finished building our dream home
and moved in April of 2004.
Selene Court was this wonderful, secluded cul-de-sac of a dozen homes at the north end of Brush Creek, across the Rincon Creek bridge at Wild Lilac Lane. Our kids could play safely with their friends all day in the cul-de-sac, riding their bikes, shooting hoops, skateboarding, etc., even the dogs roamed freely everywhere. After winter rains the creek was a popular attractive magnet for
throwing rocks and using the rope swing.
For more outdoor family time there was nothing better than Howarth Park and Lake Ralphine with boating plus all the climbing activities on rocks and jungle gyms, the little railroad train, plus who can forget the pony rides and of course our favorite, “snowflake”. The annual Rotary fishing derby was a spring ritual for my son & I.
Every holiday was a great time to spend with neighbors and families in the Rincon Valley Community. Crazy Easter egg hunts, with our own Easter Bunny, of course. Growing “super” pumpkins to enter in the Sonoma County Fair, visiting various farms and gardens during the Fall Harvest. After Thanksgiving there were endless school holiday concerts and Christmas parties to enjoy with the neighbors, parents and teachers!Ball fields and parks, multiple, diverse athletic leagues and organizations are the staple of youth sports in Rincon Valley, once again bringing friends, families and community together.
Winter basketball leagues for all ages organized by the Santa Rosa Bible Church, were hectic, intense and exciting with volunteer parent coaches and referees. Boys and girls played on teams based on age, all with NBA team uniforms, and team photos to commemorate the season. Ditto the legendary Rincon Valley Little league.
Both of our children attended local public and private high schools that offered a wonderful blend of challenging, competitive academics, art, music and sports. Complimented by dedicated, accomplished faculty, administrators,
teachers and coaches.
Does this sound like your family’s lifestyle, activities and interests?
Then please reach out to me the
95404 Real Estate Pro!!
Proven Real Estate Advice & Consultation
I am committed to providing all clients with comprehensive attention to details and in-depth market property reports, seeking our work ethic, hands-on technical knowledge and transaction experience required to seamlessly take the most complex real estate transactions to completion.
What Do They Say About Frank ?
Michael B
Working with Frank Darien was the best decision we made when considering our luxury residential options. His understanding of both the real estate market and the local hospitality industry is unmatched — he saw value in properties that others overlooked. Frank handled every step of the negotiation with professionalism and transparency, and his local connections opened doors that simply wouldn’t have been available otherwise.
Davis & Estelle
Frank’s experience and insight made the sales and marketing of our multiple Sonoma County properties smooth and efficient from start to finish. He greatly helped us navigate through many complexities, provided timely market data, and positioned our properties to attract serious buyers. Beyond being a true professional, Frank genuinely cared about achieving the best outcome for us. We couldn’t recommend him more highly.
Martine P
Frank isn’t just an agent — he’s an advisor. His extensive background in real estate and his decades in the Sonoma County as a developer, gives him a deep understanding of how industry and investments evolve together. He guided me through the sale of a mixed-use residential property at a very stressful time, with precision and patience, ensuring my long-term goals were protected. He’s the kind of person you want in your corner.
Elite Broker Blogs
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The Regime Change
The Regime Change to Fear, the Regime Change for Interest Rates!
While the word "regime" is often seen in a geopolitical context, it's also common in financial markets. With respect to rates, the most recent regime involved steady improvement starting in May 2025 and ending 3 weeks ago. Since then, a new regime has been taking over, and it kicked into high gear this week.
Under the previous regime, bonds (which dictate rates) were operating on the following principles:
generally stable economic data, but with some uncertainty about the strength of the labor market
gradually cooling inflation that was likely to continue
central banks (like the Fed) that were expected to cut rates by September and then hold steady before cutting rates again when data allowed
Treasury issuance (bad for rates) that was at least flat and had some hope of remaining that way
Under the new regime, which began with the Iran war but kicked into higher gear over the past 3 days, bonds are thinking about:
inflation that was still too high for the Fed to cut rates, even before recent events
an oil/energy/material price spike that further exacerbates global inflation expectations
the same old uncertainty about the labor market, but not enough of it to really help rates
Treasury issuance that is likely to increase due to war funding and tariff refunds
Obviously oil prices have been a dominant focus for the bond market for the last month, however the bond market move is nowhere near as significant as the oil move in the bigger picture.
Rates also had their own reason to move higher once ed kicked things off on Wednesday when Powell said the Fed would need to see improvement in "core goods" and "non-housing services" inflation before considering another rate cut, and that this was true even before considering impacts from rising oil prices.
Markets didn't love that, but they might have been able to cope with it a bit better however the European bond markets were in panic mode with British yields surging to the highest levels since 2008. Easy to understand the concern in those markets (which are infinitely more dependent on imported petroleum products than the U.S.).
Any time the broader bond market is doing what it's doing, mortgage rates probably aren't having a good time, and last week is no exception. After hitting 5.99% as recently as 3 weeks ago, daily top-tier rate indexes are back to over 6.5%--highest since September 2025.
For the latest Weekly Report on Housing Inventory & Sales in Santa Rosa East go to 95404realestatepro.com, or call Frank Darien, 707-799-7472, [email protected].
Editorial Credit: Kyle Nicholas McCray
