Buying & Selling in the competitive 95404, real estate market in TODAY’s
economy often leaves buyers and sellers feeling….UNSURE:
· Buyers are worried about interest rates , and that they can't find enough houses to choose from.
· Sellers are frustrated by the ever-changing market and stuck—they don't want to move and lose their low-rate loans they have now, and house prices have been basically flat for two years.
· I know 95404 best neighborhoods inside and out, facts backed up by years of target market sales & inventory
history to leverage and maximize every transaction opportunity! to get you the best deal possible."
· By letting me handle all the heavy lifting and planning, to make sure you get the best deal with the least amount of stress or guessing." This is what I will deliver to you
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“For over 3 decades my family has been fortunate to call the 95404-zip code, our home! Our deep roots in the Santa Rosa and the Sonoma Wine Country community are far greater than just the Real Estate Market! I have long established relationships with the families from all walks of life, hospitality and recreation businesses, service clubs, and community leaders, that make this area and all East Santa Rosa unique. Whether you are seeking to sell or buy a family home near top-rated schools or more privacy in the rolling foothills, my connections, background and experience will guide you to the ideal property!”

FRANK DARIEN
DRE# 01857942
(707) 799-7472

Bertolone Top-Ranked Leading Real Estate Brokerage .
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Frank knows your neighborhood inside and out, providing guidance you can trust at every step of your real estate transaction. He will take the time to understand your goals, when you’re looking to sell your current property, or find your next investment. Using targeted marketing strategies, professional photography, and the latest digital tools, we ensure your property stands out in the market and reaches the right buyers. With a network of connections and a commitment to clear communication, Frank handles the details so you can move forward with confidence, knowing your home is in the hands of local experts who care about your success.
At 95404realestatpro, Franks believes where you live shapes how you live. That’s why he carefully matches clients with homes that fit their lifestyle, whether you’re seeking city energy, quiet neighborhood streets, or a place to grow your dreams. Frank pairs his local expertise with personalized guidance, helping you find not just a property, but a home that reflects who you are and how you want to live.

At 95404RealEstatePro, our agents bring local expertise and personal guidance to every client. We’re here to help you navigate buying, selling, or investing with confidence, ensuring you have the support you need every step of the way.

Olivia Johnson
Senior Real Estate Broker

Ethan Williams
Commercial Real Estate Broker

Ava Mitchell
Agent & Property Manager

Liam Thompson
Luxury Real Estate Specialist
About Bertolone Realty
Bertolone Realty is Sonoma County's oldest and largest independently owned brokerage — a family-run business that's been helping locals buy and sell homes since the 1950s. Led by brothers Cary and Todd Bertolone, the team is built on personal attention, local expertise, and real relationships.
Why Work with Frank
As an agent with Bertolone Realty, I bring the strength of a trusted local brokerage to every client I work with. Whether you're buying your first home or selling one you've loved for years, I'm here to make the process simple, honest, and stress-free.
A Smooth Transaction from Start to Finish
With thousands of Sonoma County closings behind us, we know what it takes to get you from offer to keys without the headaches. I'll connect you with the right lenders and title partners, keep everything on track, and make sure nothing falls through the cracks..
CONTACT
Reach out now, and Frank will contact you promptly!



The Regime Change to Fear, the Regime Change for Interest Rates!
While the word "regime" is often seen in a geopolitical context, it's also common in financial markets. With respect to rates, the most recent regime involved steady improvement starting in May 2025 and ending 3 weeks ago. Since then, a new regime has been taking over, and it kicked into high gear this week.
Under the previous regime, bonds (which dictate rates) were operating on the following principles:
generally stable economic data, but with some uncertainty about the strength of the labor market
gradually cooling inflation that was likely to continue
central banks (like the Fed) that were expected to cut rates by September and then hold steady before cutting rates again when data allowed
Treasury issuance (bad for rates) that was at least flat and had some hope of remaining that way
Under the new regime, which began with the Iran war but kicked into higher gear over the past 3 days, bonds are thinking about:
inflation that was still too high for the Fed to cut rates, even before recent events
an oil/energy/material price spike that further exacerbates global inflation expectations
the same old uncertainty about the labor market, but not enough of it to really help rates
Treasury issuance that is likely to increase due to war funding and tariff refunds
Obviously oil prices have been a dominant focus for the bond market for the last month, however the bond market move is nowhere near as significant as the oil move in the bigger picture.
Rates also had their own reason to move higher once ed kicked things off on Wednesday when Powell said the Fed would need to see improvement in "core goods" and "non-housing services" inflation before considering another rate cut, and that this was true even before considering impacts from rising oil prices.
Markets didn't love that, but they might have been able to cope with it a bit better however the European bond markets were in panic mode with British yields surging to the highest levels since 2008. Easy to understand the concern in those markets (which are infinitely more dependent on imported petroleum products than the U.S.).
Any time the broader bond market is doing what it's doing, mortgage rates probably aren't having a good time, and last week is no exception. After hitting 5.99% as recently as 3 weeks ago, daily top-tier rate indexes are back to over 6.5%--highest since September 2025.
For the latest Weekly Report on Housing Inventory & Sales in Santa Rosa East go to 95404realestatepro.com, or call Frank Darien, 707-799-7472, [email protected].
Editorial Credit: Kyle Nicholas McCray
Equal Housing Opportunity. A Proud Equal Opportunity Real Estate Brokerage
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and slogans are the registered and unregistered trademarks of Frank Darien and the Broker.